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We've changed our look and added new features. You can now sort category listings by price, find additional shipping options for greater savings, and create an account to keep tabs on your account history.

The Natural Grocers by Vitamin Cottage Difference:

  • Highest Quality Products
  • Every Day Affordable Prices
  • In-Depth Nutrition Information
    We are pleased to bring you our new web site.

    While Vitamin Cottage may be new to you, the people of Colorado have been visiting our stores since 1955. It was then that our parents, Margaret and Phillip Isely, borrowed $200 from Margaret’s mother and started the business. They began by going door-to-door in Golden, Colorado, selling whole grain bread and lending nutrition education books to the people they met. The Iselys knew that as people learned about good nutrition, they would need to order vitamins and bulk foods. They would return a week later to take orders for vitamins, supplements, and whole foods.

    Their door-to-door business was successful enough that they were able to open their first retail storefront within six months. In 1963, they purchased a store in Lakewood, Colorado that looked like a country cottage. At the time, they were primarily selling vitamins and supplements, so they named the new store "Vitamin Cottage."

    In the 1960s, living a healthy lifestyle wasn’t always very fashionable. Our parents struggled to make a living selling vitamins, natural foods and related products. During this time, Zephyr joined the business and began investigating ways of buying products at better prices. He developed a low-cost buying method, in partnership with our suppliers, which we still use today. Buying products at better prices has allowed Vitamin Cottage to always offer every day affordable prices to you. Education and customer service have always been cornerstones of the Vitamin Cottage mission. We believe that in order for people to achieve optimal health, you need to have access to the best health and nutrition information available. We also believe that you should be able to afford to buy the products you need in order to take care of your own health. Therefore, selling quality products at every day affordable prices is extremely important to Vitamin Cottage. In addition, every product we sell goes through a strict review process to ensure it meets our quality standards. There are some products we will not carry because they contain certain ingredients that we think are of questionable quality or safety (please see "What Products Vitamin Cottage Does Not Carry"). Margaret passed away in 1997, but the business is still owned and operated by her children and grandchildren. Over the years, Vitamin Cottage has grown from a “Mom and Pop" business to a twenty-four store chain with over 500 employees in Colorado and New Mexico. Every year we add more stores which reflects our ability to continually meet our customers’ needs. We are excited about our new web site, and hope to bring high quality products at every day affordable prices to people all across the country. We invite you to experience the Vitamin Cottage difference.

    Warmest Regards,

    Kemper, Heather, Liz and Zephyr Isely

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    How our pricing is different.

    You know the old trick... a store or catalog artificially increases the price on an item and then “lowers” it so they can say it is “On Sale.” Or they inflate what they use as the "Manufacturer’s Suggested Retail Price", especially on their "house brand" products, so their prices will look much lower in comparison. At Vitamin Cottage we don’t believe in playing those games with our customers. We always offer you “EDAP” pricing---Every Day Affordable Pricing --- on all of our products, in addition to many products with even lower special limited-time sale prices. Offering great prices on national brands is something we pride ourselves on. Throughout the catalog you will see Retail Price compared to Our Price and the percentage you will save. When comparing our prices to the Manufacturer’s Suggested Retail Price, we use the actual price they publish. We invite you to shop and compare. You can be assured that your savings are very real on national brands when you buy from Vitamin Cottage.
    We at the Vitamin Cottage Natural Grocers take pride in our quality, selection, and service. Please call us at 800-817-9415 to get answers to any questions or to place an order. We hope to hear from you!

    Vitamin Cottage Natural Grocers
    12612 W Alameda Pkwy
    Lakewood, CO 80228      

    If you have any questions or comments about our online store, fill out our Comment Form and we will contacty your promptly.

    Community Involvement
    Vitamin Cottage Natural Grocers Sponsors A Habitat Home

    2006 Entrepreneur of the Year
    The Isely Family was honored as the 2006 Entrepreneur of the Year in Retail and Consumer Services in the Rocky Mountain region by Ernst & Young LLP. This honor was in recognition for years of dedicated energy and hard work.

    Vitamin Cottage "Grocer of the Year"
    Vitamin Cottage was recognized as the 2005 Grocer of the Year by the Colorado Department of Agriculture.

    Packages prepared at our bulk food warehouse in Lakewood are distributed to stores throughout the state. Packages are tested both at the point of pack and at Vitamin Cottage retail locations many times, with consistently high rates of compliance. Vitamin Cottage uses a Julian pack date system, which designates numbers 0 through 365 to represent the exact day of the calendar year when products are packaged. This process enables stores to keep their products in the freshest state while meeting net weight declarations on packages.

    • Karen Falbo, CN of Vitamin Cottage Natural Grocers, presented at the First Annual Gluten-Free Culinary Summit held from August 26 - 28, 2006 in Copper Mountain, Colorado (full article)
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