Hoodia by Vitamin Cottage, 90 Count capsules, Item #176370
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Deep in the Kalahari Desert of Africa grows an ugly plant known as Hoodia gordonii. Known for thousands of years to the San Bushmen of the Kalahari, Hoodia was first observed scientifically in 1937 by a Dutch anthropologist. He noticed that the bushmen munched on the stem of a certain variety of Hoodia as an appetite suppressant and thirst quencher before and during long hunting trips through the desert. In addition to alleviating hunger and thirst, Hoodia provides a state of alertness without the jittery feelings found in the use of ephedra, the Western diet remedy. After its discovery, Hoodia sat on the back shelf in a lab for almost 30 years before South African scientists began studying it. They noticed lab animals fed Hoodia lost weight and suffered no side effects. Further study found the P.57 molecule which is responsible for the effects of Hoodia. Dr. Richard Dixey, CEO of Phytopharm, explains how P.57 works: "There is a part of your brain, the hypothalamus; within that mid-brain there are nerve cells that sense glucose sugar. When you eat, your blood sugar goes up because of the food, these cells start firing and now you are full. What the Hoodia seems to contain is a molecule that is about 10,000 times as active as glucose. It goes to the mid-brain and actually makes those nerve cells fire as if you were full; but you have not eaten. Nor do you want to." The first animal trials for Hoodia were preformed on rats, animals notorious for eating literally anything. After being fed the Hoodia, the rats stopped eating completely, lost weight and suffered no other ill effects. Notice and Disclaimer: Read all ingredients carefully before consuming any product offered on this web site. Manufacturers can change ingredients or manufacturing processes without notice or warning. If you have a concern or question about formula changes, contact us before ordering. Looking for something on the same shelf? About Natural Grocers by Vitamin Cottage:
Founded in 1955, Vitamin Cottage is a family company that has grown from a mom-and-pop business to a thirty-one store chain with over 1200 employees in Colorado, New Mexico, and Texas. We do right by our customers and offer a 100% satisfaction guarantee. Our goal is to provide our customers with the highest quality all natural products available at affordable prices.
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