NATURAL GROCERS' BAG FREE-POLICY HELPS ENVIRONMENT

ESTIMATES 13 MILLION PLASTIC/PAPER BAGS AND 1.3 MILLION POUNDS OF PAPER KEPT OUT OF LANDFILLS, WATERWAYS SINCE EARTH DAY 2009

36 Stores Making a Difference

Denver, CO (April 20, 2010) – Natural Grocers by Vitamin Cottage, a Colorado-owned independent natural grocery chain, was among the first in the nation to go 100% bag-free: since Earth Day 2009, no disposable bags have been provided at checkout. Now, one year later, the results are in: the company has kept an estimated 13 million plastic and paper bags and 1.3 million pounds of paper out of landfills and waterways.

"We became impatient waiting for our stores' local municipalities and other retailers to recognize the impact of bags on the environment, so we took matters into our own hands," said Kemper Isely, co-president.

"First, we stopped offering plastic bags in all stores as of Earth Day 2008, and stopped both plastic and paper bags in our new stores. As of Earth Day, 2009, all our stores became completely bag free. The result? Customers still come in, and most really like the policy. There is money saved on both ends and, best of all, we are showing that it can be done -- customers and retailer together protecting our environment in a very simple way."

In lieu of disposable bags, customers bring in their own reusable totes or opt for recycled boxes.

Best known for its Every Day Affordable prices and high quality standards (such as selling only USDA organic produce; no products with artificial flavors, artificial colors, or artificial preservatives, and no meats raised using added hormones or antibiotics, for example), the chain also has a 55-year commitment to being environmentally responsible. Natural Grocers expects that 16 million paper bags and 1.5 million pounds of paper will be saved from landfills and waterways from Earth Day 2010 to Earth Day 2011. The company also recycles nearly 100% of its shipping cardboard and plastic wrap.

Natural Grocers currently has stores in Colorado, Texas, Utah and New Mexico, with plans to open more stores in the near future, including in Wyoming.

About Natural Grocers by Vitamin Cottage

Since 1955, Colorado-based, family owned, Natural Grocers by Vitamin Cottage has grown from the "Mom & Pop" grass-roots business started by Margaret & Phillip Isely, to a growing national chain with locations in Colorado, New Mexico, Texas and Utah, employing over 1,000 employees to date and still run by their children and grandchildren. The original family goal to offer every day affordable prices is the foundation of their business, enabling everyone to afford the products necessary to maintain their own healthcare. Education and customer service are the cornerstone of Natural Grocers, as evidenced by their in-store nutritional support programs, Free Nutritional Coaches and Free public health and wellness seminars.

Natural Grocers provides over 25,000 organic and natural products, only 100% certified organic produce, body care products and one of the nation’s largest selections of vitamins, minerals and herbs, combined with a knowledgeable and trained staff. Visit www.naturalgrocers.com for more information and store locations.

Contact:
Nancy A. Flynn, Director of Marketing
Natural Grocers by Vitamin Cottage
(303) 986-4600, ext. 144
nancy@vitamincottage.com

Merredith Branscombe
The Hoffman Agency
(303) 327-5478
mbranscombe@hoffman.com