Our Mission: Values Matter

We believe every person can improve their own health and well-being when they have access to quality food, stay informed about nutrition, and learn to trust their own experience.



Our mission goes far beyond the walls of our stores. Because our actions affect our employees, our customers, our communities and the Earth, we strive to do business in an honest, supportive  and sustainable way that benefits everyone.


Natural Grocers Promise Big SKY

Maintaining a safe, productive and sustainable Earth ecosystem.


Empowering individuals to improve their own well being.


Providing high quality, satisfying, safe and healthy food.


Ensuring our business provides affordable food and a welcoming atmosphere for everyone.


Promoting a workplace with work/life balance, integrity  and opportunity for growth.



More on Natural Grocers mission:


Educating our Customers about Health and Nutrition. We offer a broad array of educational opportunities to empower our customers to make their own nutrition and health choices. Click here to visit our Nutrition Education section


Providing One-to-One Service. We believe everyone who enters our stores deserves an exceptional shopping experience. Our staff is always out on the floor to greet you with a smile, help you find the products you're looking for, answer your nutrition and supplement questions with expertise, and even help carry your groceries out to your car.   


Ensuring Affordable Pricing. Having access to healthy food only makes sense when the average person can afford to eat it every day.  Our low-overhead business model ensures that our pricing is affordable.


Making Healthy Food Affordable for Everyone. Selling our products at an EDAP - Every Day Affordable Price®. Click to learn what EDAP means for you, and the many ways you save by shopping at Natural Grocers by Vitamin Cottage.


Providing Only Safe and Nutritious Products. Making sure that every single Natural or Organic product that we sell is Safe and of the highest Quality. Click to learn about the strict approval process that every product we sell goes through before we add them to our shelves.


Supporting Healthy CommunitiesOur mission is to serve people through education and access to healthy food.  This makes us part of the every community we serve.  Our outreach programs, charity support, community rooms, and other programs help provide a sense of hope and belonging for every one. 


Maintaining a Sustainable Environment.  Our business practices have a direct effect on the land, waterways, air and sea, and all the creatures that depend on the Earth.   We make every effort to understand our impact on the global environment, and to adapt our practices to minimize the use of resources and the creation of pollution and waste.



Health is a large word.  It embraces not the body only, but the mind and spirit as well;... and not today's pain or pleasure alone, but the whole being and outlook of a man.  ~James H. West


One more thing:  Enjoy Life!

Enjoy Life!