We sell only safe, quality products at prices the average family can afford. Please read below about our pricing promise, our quality standards, and why we think everyone deserves access to clean, safe, healthy food.
We offer the lowest possible everyday affordable prices so you and your family can afford to buy safe food, body care products, and dietary supplements. Why is our first promise about price and not quality? Because if you can't afford to buy them, healthy products won't help you much! Unfortunately, you hear about "low prices" from every store, every day. So let's be clear: we run our business with overall lower costs so that all of our products can be priced right for every family every day. Learn more how to eat healthy and delicious meals on a budget.
We sell only safe products. Generally, this means you will find minimally processed foods, single ingredient foods, and products with no artificial ingredients. The government standard for the safety of ingredients in food, body care, and dietary supplements is known as Generally Recognized As Safe (GRAS). We like our standard better: known not to do harm. Read more about ingredient safety and government oversight of food, body care, and supplements here.
We sell only natural and organic products. What's natural? To us, it's not just a marketing term. We review all of our foods and to assure they don't contain artificial ingredients used to color, preserve, dye, emulsify, stabilize, flavor or solidify them. And we review body care products and cosmetics to see that they contain the safest ingredients available. We also encourage our customers to take us to task if they find something suspect on our shelves.
Take a look at "What We Don't Sell and Why" for a list of ingredients we don't think belong in groceries, meat, dairy, body care, and supplement products because they are not known to be safe.
The greatest wealth is health. ~Virgil