There is a whole industry of consultants and scientists whose job is to get you to buy and pay more. In the grocery business, these are people responsible for wafting throughout the store the smell of roasting chicken and freshly baked bread, and placing boxes of hot donuts near the front door. The science of "priming" uses visual cues, tastes, smells, suggestion, lighting, timing, and location to make our bellies feel more empty and prompt the impulse of our primate brain to fill them with immediately satisfying high calorie, high fat foods.
All of which leads us to the case of the missing pastry case. As you know, you won't find a bread bakery or pastry shop inside a Natural Grocers store. In fact, you don't find many super-sweet...
Posted 28 weeks 4 days ago