Our customers appreciate our clear standards and our willingness to apply those standards consistently when our competitors won't. In fact, every day you can see many suspect products in so-called "fresh market" grocery stores and conventional supermarkets alongside more healthy alternatives. It's easy to get confused or just give up and buy whatever is at hand. 

We understand the temptation of other grocers to bend the rules in order to sell popular brands and profitable conventional foods that, at least on the surface, claim to be healthy. However, we have built a business that attracts customers who appreciate our purist approach, and a business that does not depend on these products for increased sales and profit.  Please know you can shop our stores with the confidence that we carry all the products you need in the safest, healthiest versions available.