Contending that the genetically modified (GM) corn in General Mills’ Kix Crispy Corn Puffs® and Honey Kix Crispy Corn Puffs® cereals renders their “All Natural Corn” representations false and misleading, a California resident has filed a putative class action against the company in state court. Lewis v. General Mills, Inc. Citing the Cornucopia Institute’s “Cereal Crimes” report, and testing purportedly showing that Kix contains GM corn, the plaintiff seeks to certify a nationwide class of consumers who allegedly relied on the “All Natural” representations, as well as other company indicia of wholesomeness, to purchase products at a premium price and were denied the benefit of their bargain.
This push back from consumers against undisclosed genetically modified ingredients is consistent with the results of our study of nutrition labeling for the FDA FOP guidance. The study showed that the statement "No-GMO" was on of the most important front-of-pack nutritional statements to health consciuos consumers.
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Class action consumer lawsuit in California claims Kix cereals are not All Natural due to #GMO corn.