Natural Grocers is a longtime proponent of education for all consumers, including kids and teens, about how the food they eat affects their growth, moods, energy, weight and general wellness. One of the greatest compliments we have ever heard in a loud complaint from a 7-year-old in our Green Mountain store. A few minutes into his first visit, he screamed
Mom, Natural Grocers doesn't do junk food well!
Thanks, kid! That's the point of what we do. We provide healthy foods in an environment free of advertising and marketing ploys that confuse and obfuscate the real quality and safety of food. Recently, the US Government has stepped up its oversight of these devious practices, especially when directed at children and hidden in games and online activities.
Click image to view full report as PDF.
Several consumer advocacy organizations have filed a complaint with the Federal Trade Commission (FTC) based on a report that “identifies, analyzes, and documents a set of digital marketing practices that pose particular threats to children and youth, especially when used to promote foods that are high in fat, sugars, and salt, which are known to contribute to child and adolescent obesity.” The complaint specifically targets PepsiCo and Frito-Lay, focusing on promotions for Doritos®.
Read more at Lexology.com Via Shook Hardy & Bacon LLP -- Mark Anstoetter and Madeleine McDonough
More on Pepsico marketing practices can be found here:
Complaint Accuses Pepsi of Deceptive Marketing — NYT Media Decoder Blog
PepsiCo wants to “scare the crap” out of your kids — AppetiteforProfit.com
Pepsi Uses Games to Mask Doritos Marketing to Kids — Bloomberg News
Consumer Groups Target PepsiCo Over Digital Marketing to Teens — BroadcastingCable.com
Pepsi faces digital deception accusations — Financial Times
Privacy organizations file FTC complaint against PepsiCo — Direct Marketing News
PepsiCo Hit with Allegations of Deceptive Advertising to Teens — Advertising Age
Consumer groups say PepsiCo Misleading Teens — Associated Press