Consumer groups seek FTC investigation of digital youth marketing of unhealthy snacks
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Natural Grocers is a longtime proponent of education for all consumers, including kids and teens, about how the food they eat affects their growth, moods, energy, weight  and general wellness.  One of the greatest compliments we have ever heard in a loud complaint from a 7-year-old in our Green Mountain store.  A few minutes into his first visit, he screamed 

 

Mom, Natural Grocers doesn't do junk food well!

 

Deceptive marketing to kids

 

Thanks, kid!  That's the point of what we do.  We provide healthy foods in an environment free of advertising and marketing ploys that confuse and obfuscate the real quality and safety of food.  Recently, the US Government has stepped up its oversight of these devious practices, especially when directed at children and hidden in games and online activities.

Click image to view full report as PDF.

 

 

 

 

Several consumer advocacy organizations have filed a complaint with the Federal Trade Commission (FTC) based on a report that “identifies, analyzes, and documents a set of digital marketing practices that pose particular threats to children and youth, especially when used to promote foods that are high in fat, sugars, and salt, which are known to contribute to child and adolescent obesity.” The complaint specifically targets PepsiCo and Frito-Lay, focusing on promotions for Doritos®. 

 

Read more at Lexology.com  Via Shook Hardy & Bacon LLP --   Mark Anstoetter and Madeleine McDonough

 

 

 

 

 

 

More on Pepsico marketing practices can be found here:

 

 

Complaint Accuses Pepsi of Deceptive Marketing — NYT Media Decoder Blog

PepsiCo wants to “scare the crap” out of your kids — AppetiteforProfit.com

Pepsi Uses Games to Mask Doritos Marketing to Teens, Group Says — BusinessWeek

Consumers question Doritos marketing methods — PRWeek

Pepsi Uses Games to Mask Doritos Marketing to Kids — Bloomberg News

Complaint filed against PepsiCo’s Frito Lay for Deceptive Ads Targeting Teens — Consumer Reports

Consumer Groups Target PepsiCo Over Digital Marketing to Teens — BroadcastingCable.com

Consumer Groups File Complaint Against PepsiCo Over Teen Marketing — The Hill

Consumer groups complain to FTC about PepsiCo’s digital marketing to kids — Food Politics

Consumer groups say junk food ads mislead teens — Reuters

Short Takes: Privacy Groups on Snack Attack — DigiDay

Consumer Groups Want FTC Probe of Fritos’ Marketing — MediaPost

Pepsi faces digital deception accusations — Financial Times

Pepsi accused of deceiving teens with immersive ads — MediaPost

Privacy organizations file FTC complaint against PepsiCo — Direct Marketing News

PepsiCo Hit with Allegations of Deceptive Advertising to Teens — Advertising Age

Groups Call for FTC to Investigate Doritos’ Digital Marketing — AdWeek

Consumer groups say PepsiCo Misleading Teens — Associated Press