Every wonder why it sometimes seems so hard to find healthy alternatives in the supermarket?

We did a little investigating to find out just how many products are out there, and how many those we might actually consider healthy alternatives.  Wonder about how effective our funnel is at Natural Grocers?  Check out What We Won't Sell and Why.

Based on the Health Food Funnel, you may want to stick close to your neighborhood health food store!  Click image to enlarge as PDF.