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We all want a long lifespan, but what about healthspan, the years of life in which we are healthy and free of disease? While collectively we have been so focused on extending our lives, we have forgotten to prioritize making those years healthier. With a growing realization that healthspan is as important as lifespan, in 2022, we will focus not only on how long we can live, but also on how healthy we can live those years. This will look like supporting health with diet, lifestyle, and supplements not in mid- to late age, or only when a health issues arises, but throughout our lives. We can maintain good health at any age by modulating inflammation in the body, supporting healthy blood sugar balance, reducing free radicals, supporting immune resilience, and maintaining liver health, a major, but often overlooked, cornerstone of health. 2022 will bring an increasing awareness of healthspan, as well as an increased demand for foundational supplements like a multivitamin, B complex, magnesium, vitamins C, D, and E, lecithin, milk thistle, and lutein. 
This trend is making an appearance on our list two years in a row, because we’re all getting on board with daily immune support, and there’s no looking back. We know that getting sick is inevitable, but we’ve also come to understand that by nourishing our immune system every day, even when we aren’t sick, it will be primed and ready to go when the inevitable happens, making symptoms less severe and the duration shorter. In 2022, we will continue to give our immune system the nutrients it needs to function optimally—on a daily basis. Immune resilience1 is about training the immune system to always be at its peak performance, much like we would build muscles for fitness. 
Pet ownership skyrocketed during the pandemic, and just as we took an increased interest in supporting our own health and wellness over the last two years, pet owners are now applying the same high standards when shopping for their furry friends. As pet owners become increasingly conscious pet parents, we’ll see a continued increase in the demand for organic pet food and treats. Pet owners will also continue to demand food that’s 
Women and BIPOC (Black, Indigenous, People of Color) have always been an integral part of the entrepreneurial backbone of this country, and the health and wellness space is no different. This industry is growing exponentially, and with that growth, we will see more women and BIPOC-owned businesses bring their expertise, creativity, and knowledge to the mix. In 2022, we will continue to highlight and support these businesses—which run the gamut from supplements to body care to natural foods. 
It is estimated that air pollution leads to at least seven million deaths worldwide every year.6 7 Exposure is associated with asthma and lung dysfunction, neurological damage, heart disease, cancer, and all-cause mortality. Not to mention, it significantly reduces healthspan (see trend #1). We recognize air pollution as a serious health hazard, and now we are beginning to understand the importance of protecting our bodies from its negative health effects. We are also coming to realize that conventional agriculture is a major source of air pollution, and that our food choices can have an impact on improving air quality. Enter the idea of pollution nutrition.
The COVID-19 pandemic transformed snacking. Savory snacks, cookies, and ice cream sales surged as we turned to snacks for comfort, but the pandemic also piqued our interest in finding snacks that feel indulgent, but are healthy. In 2022 we’ll see the continued rise of what we’re calling “sensible indulgences.” We all deserve our favorite foods and treats here and there, so test out and refine your 2022 snacking game with indulgences that bring you joy while also maintaining your health and wellness goals.
Treating the physical symptoms of long-haul COVID has been a point of focus for scientists and physicians recently, but in the meantime, many people are struggling with the emotional long-haul of living through a pandemic. As the pandemic and all that comes with it continues to drag on, many of us are in a state of languishing burnout. We’re realizing that we can’t run from the things that stress us, but we are learning that we can support our ability to handle the things that stress us and triumph over burnout!
We’ve long been taught that after our twenties, our metabolism begins its inevitable decline, and with that comes a difficult balancing act to avoid weight gain for the rest of our lives. However, a new study published in the journal Science shows that metabolic rate doesn’t decline as early as we thought. Instead our metabolism plateaus from our 20s to our 50s and doesn’t decline until well into our 60s and 70s. 
The COVID-19 pandemic launched our world into virtual everything: virtual therapy, virtual meetings, virtual school. Even when the pandemic is over, virtual wellness isn’t going away and we will continue to seek services that we’re able to access from the comfort of our homes. The only thing better than a virtual wellness service is a Natural Grocers’ 
We know that herbs and spices make our food more flavorful, and now we’re learning that those herbs and spices that make our food taste so delicious also make it healthier. This is a trend on flavor that highlights the growing demand for functional ingredients, spices, and herbs that increase both the flavor and nutritional value of our favorite foods. In 2022 ingredients like 
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