Once upon a time in October, we noticed beauty, and it was everywhere. We saw it in the jewel-tones of pomegranates, the blush of a perfectly ripe pear, and of course, in the falling leaves. We heard it whispering to us from unexpected places—the photo forgotten between the pages of a book, a child’s drawing, a stranger’s smile.

Once upon a time in October, we realized there was no time like this time to dance. To sing at the top of our lungs. To laugh until our bellies hurt. We under stood that putting joy at the bottom of the to-do list wasn’t working because it can’t be found in some distant time and place—it must be embraced. Now.

Once upon a time in October, we felt so much gratitude. We discovered it on rainy afternoons as we watched water droplets bounce between red-orange leaves. We tasted it in a plateful of homemade pasta. We recognized it in the eyes of those we love.

Once upon a time in October, we look forward to seeing you, neighbors. May you find the perfect brew for slow-sipping mornings in our 100% Fair Trade coffee selection. May you feast on the beauty of fall bounty heaped high in our 100% organic produce section. And may you find joy in discovering your favorite autumn seasonings in our 100% organic bulk spice set.

Most of all, we hope you encounter your own unique version of once upon a time in October.

With warmth and gratitude,

The Isely Family