How do we source the highest quality meat and hold it to the most rigorous standards around?
We have a dedicated team of experts who know what to look for and require proof of authenticity. They research sustainable, humane and regenerative agricultural practices. We partner with third-party experts, farmers, and ranchers to support an ever-changing landscape and lead best practices. But it doesn’t stop there.
We catch the loopholes on label claims so that you can find the products that meet your expectations.
Transparency in the food chain is one of the most valuable ways we can empower change in the way animals are treated, how the environment is regenerated, human health is fostered, and a healthy economy is possible.
Things we DON’T allow:
- Animal by-products
- Cages, tie stalls or social isolation (unless the health of the animal requires it)
- Gestation or farrowing crates
- Cloned animals
- Genetically modified animals
- Overfeeding to promote accelerated growth
- Hormones and other growth promotants, such as arsenicals or beta-agonists drugs like Ractopamine
- Sub-therapeutic antibiotics (non-disease treating), including ionophores or other antibiotics, used to boost growth, weight, and/or feed efficiency
- Therapeutic antibiotics (if an animal becomes sick and requires treatment with antibiotics, then that animal is removed from the herd)
Things we DO require:
- Ample space and enriched environments for all housed poultry (chicken and turkeys) and pigs to ensure the health of the animals and allow for natural behaviors, such as rooting, seeking, dust bathing, pecking, perching, preening, nesting and socializing
- Lighting in barns that is natural for all housed poultry (chicken and turkeys) and follows a natural day/night pattern to promote health, reduce stress, and ensure natural growth patterns
- Ventilation in barns that maintains air quality to ensure a healthy and safe environment for the animals and farmers
- Animal welfare standards are always a REQUIREMENT and farms must have plans and management systems in place to:
- Provide proper nutrition for the individual species
- Promote health by providing the space necessary for health and wellbeing
- Provide animals with adequate indoor shelter during inclement weather
- Manage sickness, injury, stress or pain—with an emphasis placed on holistic treatment—including having a plan in place to provide humane euthanasia if it becomes necessary
- Provide biosecurity
- Provide humane handling from birth to processing
- Provide land management for pasture and range areas
Things we prioritize:
- 100% grassfed: Ruminants (Cows, sheep, yak, deer, elk, bison, etc.) are designed to eat grass and live out on pasture all year long. We’ve developed a Grassfed Standard that we believe sets the bar as high as possible and for us, 100% grassfed means the ruminants spend their entire lives on pasture, only eating grasses and other true forages (no distiller grains allowed), and no GMO alfalfa either—making it the highest quality product around.
- Non-GMO feed: We prefer and encourage non-GMO feed
- Free range: Animals thrive when they spend time outside. Most of the chicken and turkey products we sell are free range; however, we do carry some products that are not. All Mary’s, Organic Prairie, Diestels, Shelton’s, Coleman’s Organic line and Applegate’s Organic line are all free range.
- USDA Certified Organic: We support the National Organic Program (NOP) and any meat products that are certified organic meet our Meat Standards. Organic certified products must adhere to strict guidelines that include: no cloned or GMO animals, only non-GMO organic feed, no animal by-products, outdoor access and no hormones, growth promotants or antibiotics are allowed.