NO PURCHASE OR PAYMENT NECESSARY.  A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.

1.         Eligibility:  The Natural Grocers 2025 Anniversary Scavenger Hunt Instagram Giveaway Promotion (the “Promotion”) is only limited to legal residents of: Colorado, Arizona, Arkansas, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming (each, an “Eligible State”), who are at least 18 years old at the time of entry. Employees of Vitamin Cottage Natural Food Markets, Inc. (“Sponsor”) and its parent, affiliates and subsidiaries, and the immediate family (spouses, parents, siblings and children) and household members of such employees, are not eligible to participate. VOID WHERE PROHIBITED BY LAW. Subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and the decisions of Sponsor, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2.         Timing:  The Promotion begins at 7:00am Mountain Time on August 9, 2025, and ends at 11:59pm Mountain Time on August 16, 2025 (the “Promotion Period”), with timing for each Giveaway (defined below) as more particularly set forth in Section 4 below. 

3.         Promotion Prizes:  Seven (7) total winners will each receive one (1) prize consisting of one (1) $100 Natural Grocers Gift Card (the “Promotion Prize” or “prize”). The Promotion Prize winners are responsible for all taxes and fees associated with receipt and/or use.

4.         How To Enter: For each giveaway indicated below (each, a “Giveaway”), an entrant can enter by completing the following steps:

Giveaway 1 (on August 9, 2025): 

How to Enter:  Entrants will be able to enter the Promotion during the period August 9 – August 16 by:

1. Following @NaturalGrocers on Instagram using a public Instagram profile;

2. On our post shared on August 9, tag a friend in the comments of the Natural Grocers 2025 Anniversary Scavenger Hunt Promotion Giveaway post made by Natural Grocers; and

3. Liking that Post.

4. All Entrants may enter an unlimited number of times during the period identified in the “How to Enter” summary above. (2 winners)

Giveaway 2 (August 10, 2025): 

How to Enter:  Entrants will be able to enter the Promotion during the period August 10 – August 16 by: 

1. Following @NaturalGrocers on Instagram using a public Instagram profile;

2. On our post shared on August 10, answer the riddle at the bottom of the post caption and comment on your guess. Correct or not, every participant will be entered into the Giveaway.

3. An Entrant may enter in this manner only once during the period identified in the “How to Enter” summary above. (1 winner)

Giveaway 3 (August 11, 2025): 

How to Enter:  Entrants will be able to enter the Promotion during the period August 11 – August 16 by: 

1. Following @NaturalGrocers on Instagram using a public Instagram profile;

2. On our post shared on August 11, tag a friend in the comments.

3. All Entrants may enter an unlimited number of times during the period identified in the “How to Enter” summary above. (1 winner)

Giveaway 4 (August 12, 2025): 

How to Enter:  Entrants will be able to enter the Promotion during the period August 12 – August 16 by: 

1. Following @NaturalGrocers on Instagram using a public Instagram profile;

2. On our post shared on August 12, answer the question in the post caption and comment your answer in the post’s comment section. Correct or not, every participant completing this step will be entered into the Giveaway.

3. An Entrant may enter in this manner only once during the period identified in the “How to Enter” summary above. (1 winner)

Giveaway 5 (August 14, 2025): 

How to Enter:  Entrants will be able to enter the Promotion during the period August 14 – August 16 by:

1. Following @NaturalGrocers on Instagram using a public Instagram profile;

2. Visit a Natural Grocers store between August 14 – 16, take a photo, and tag us @naturalgrocers in a public Instagram story with your photo; and

3. Comment an emoji on our August 14^th post after you have visited a Natural Grocers store between August 14 – 16, taken a photo, and tagged us @naturalgrocers in a public Instagram story with your photo.

4. An Entrant may enter in this manner only once during the period identified in the “How to Enter” summary above. (2 winners)

    

In Giveaways 1 and 3, Entrants may enter an unlimited number of times during the respective Giveaway periods identified for each such Giveaway above, although entrants may not use an agency or automated system to enter. In Giveaways 2, 4 and 5, entrants may only enter once during the respective Giveaway periods identified for each such Giveaway above. All entries must be submitted through a public Instagram account. Sponsor reserves the right to reject any entry that does not comply with these Official Rules. By entering, each entrant indicates his/her unconditional agreement to, and acceptance of, these Official Rules. The odds of winning a prize depend on the total number of eligible entries received during the Promotion Period. 

5.         Selection of Promotion Prize Winners:  For each Giveaway, from all eligible entries, Sponsor will randomly select the number of Prize winners stated in Section 4 above (seven (7) total, across all Giveaways) within a reasonable period following the conclusion of the Promotion Period. The selection of the Promotion Prize winners is final and binding in all matters related to the Promotion. Promotion Prizes will be shipped to each Promotion Prize winner’s valid address by Sponsor within thirty (30) days of selection and receipt by Sponsor of the Promotion Prize winner’s valid mailing address. To be valid, a Promotion Prize winner’s mailing address must be in an Eligible State and must accept package deliveries by USPS and UPS. The Promotion Prize winners must provide their valid mailing address to Sponsor within seven (7) days after notification of their selection by Sponsor, otherwise Sponsor may, in its sole and absolute discretion, void such Promotion Prize winner’s selection and select a new Promotion Prize winner. If a Promotion Prize is rejected or returned following attempted delivery to a Promotion Prize winner, Sponsor may, in its sole and absolute discretion, void such Promotion Prize winner’s selection and select a new Promotion Prize winner. eACH PROMOTION WINNER IS SUBJECT TO VERIFICATION BY Sponsor, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION.  AN ENTRANT IS NOT A WINNER OF THE PROMOTION PRIZE, EVEN IF THE PROMOTION SHOULD SO INDICATE, UNLESS AND UNTIL THE ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED AND THE ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. It is the entrant’s responsibility to ensure that he/she has complied with the conditions contained in these Official Rules.  

6.         Publicity:  Except where prohibited by law, participation in the Promotion constitutes entrant’s consent in perpetuity to Sponsor’s and its agents’ (i) use of entrant’s social media post or comment and such entrant’s name, likeness, photograph, voice, opinions, statements and/or hometown and state in Sponsor’s internal and external communications materials (including but not limited to web sites, web publications, social media sites and print and digital advertising) for promotional purposes in any media, worldwide, and (ii) reproducing, copying, editing, or modifying entrant’s social media post or comment, or creating derivative works therefrom, in each case without further notice, payment or consideration. 

7.         General Conditions:  Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Promotion; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Promotion, or to annoy, abuse, threaten or harass any other person. Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Subject to any governmental approval which may be required, Sponsor reserves the right, without prior notice and at any time, to terminate the Promotion, in whole or in part, or modify or suspend the Promotion in any way, if they determine, in their sole discretion, that the Promotion is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions have destroyed or severely undermined the integrity and/or feasibility of the Promotion. In the event Sponsor is prevented from continuing with the Promotion as contemplated herein by any event beyond its control, or any federal state or local government law, order, or regulation, or order of any court or jurisdiction, Sponsor shall have the right to modify, extend, suspend or terminate the Promotion.

8.         Release/Limitations of Liability:  Each entrant agrees that Sponsor, its parent company, subsidiaries, and all of their respective directors, officers, employees, representatives and agents (collectively, the “Promotion Entities”):  (i) shall not be responsible or liable for any losses, damages or injuries of any kind resulting from entrant’s participation in the Promotion or any Promotion-related activity, or from entrant’s acceptance, receipt, possession and/or use or misuse of any prize or participation in any prize-related activity and (ii) have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose.  By winning a prize, each winner agrees to release and hold harmless the Promotion Entities from and against any claim or cause of action, including, but not limited to, personal injury, death or damage to or loss of property, including direct, indirect, incidental, consequential or punitive damages arising, in whole or in part, out of such winner’s participation in the Promotion or such winner’s receipt, use or misuse of any prize. Sponsor reserves the right in its sole discretion to cancel, modify or suspend this Promotion at any time, with or without notice, for any reason or no reason, and Sponsor disclaims all liability in connection with such cancellation, modification or suspension.

9.         Disputes:  Except where prohibited by law, each entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with the Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate state or federal courts in Denver, Colorado and hereby submit to the jurisdiction of such courts; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Promotion, but in no event attorneys’ fees; and (iii) under no circumstances will any entrant be permitted to obtain awards for, and each entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules (whether of the State of Colorado or any other jurisdiction).

10.       Precedence. In the event of any conflict with any Promotion details contained in these Official Rules and Promotion details contained in other Promotion materials (including, without limitation, any point of sale, online or print advertising), the details of the Promotion as set forth in these Official Rules shall prevail.

11.       Winners List/Official Rules: To obtain a list of the Promotion Prize winners or a copy of these Official Rules, send a self-addressed stamped envelope to Sponsor at the address provided below.  All such requests must be received within ninety (90) days after the Promotion Period, or such period permitted by applicable law, if longer. Please allow up to ten (10) business days for Sponsor to process your request. Where required by law, residents may omit return postage with Official Rules requests.

12.       Sponsor:  Vitamin Cottage Natural Food Markets, Inc., 12612 West Alameda Parkway, Lakewood, Colorado 80228. The Promotion is in no way sponsored by, endorsed by, administered by or associated with Instagram.

NO PURCHASE OR PAYMENT NECESSARY.  A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. 

1. Eligibility:  The Natural Grocers 70th Anniversary Sweepstakes (the “Sweepstakes”) is open only to legal residents of the following states who are 18 years old or older at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, 

New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming (each such state, an “Eligible State”). Employees of Vitamin Cottage Natural Food Markets, Inc. (“Sponsor”) and its parent, affiliates and subsidiaries, and the immediate family (spouses, parents, siblings and children) and household members of such employees, are not eligible. VOID WHERE PROHIBITED BY LAW. Subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and the decisions of the Sponsor, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein. 

2. Timing: The Sweepstakes begins on August 14, 2025 and ends on August 16, 2025 (the “Sweepstakes Period”). 

3. How to Enter:  Entrants will be able to enter the Sweepstakes by submitting an entry form at a participating Sponsor store during the Sweepstakes Period. There is a maximum of one (1) entry per person.   

4. Sweepstakes Prizes:  Sweepstakes prizes will be awarded in the following categories: 

   1. Grand Prize (across all Sponsor stores).  One (1) entrant across all Sponsor’s stores will receive a Grand Prize consisting of, at Sponsor’s sole and absolute discretion, either (i) a Mustang Mach E Premium (with an approximate retail value not to exceed $47,000.00) (the “Mustang”), or (ii) $47,000 in cash (the actual prize awarded, hereafter, the “Grand Prize”). In no event will the value of the Grand Prize exceed $47,000.00. 

   2. Runner Up Prizes (across all Sponsor stores). In addition: 

   • One (1) entrant across all Sponsor’s stores will receive a “Peloton Package” consisting of: one (1) Peloton model bike (estimated retail value: $1,445), one (1) bike starter kit and one (1) 6-month Peloton membership to be fulfilled as gift cards of equivalent value (estimated retail value of the total Peloton Package: $1,914). 

   • One (1) entrant across all Sponsor’s stores will receive a Peloton Tread (estimated retail value: $2,995).   

   • Five (5) entrants across all Sponsor’s stores will receive $1,000 worth of Natural Factors Products (estimated retail value: $1,000). 

   • One (1) entrant across all Sponsor’s stores will receive $1,000 in Groceries at Natural Grocers (estimated retail value: $1,000). 

   • One (1) entrant across all Sponsor’s stores will receive a Bike of Their Choice from REI (up to $1,200) (estimated retail value: $1,200). 

   • Three (3) entrants across all Sponsor’s stores will receive a one year’s supply of Once Again Nut Butters (estimated retail value: $150). 

   • One (1) entrant across all Sponsor’s stores will receive a Woodstock Branded Wagon (estimated retail value: $120) (the “Woodstock Wagon”) 

   • One (1) entrant across all Sponsor’s stores will receive an Ancient Nutrition Branded Paddle Board (estimated retail value: $500) 

   • One (1) entrant across all Sponsor’s stores will receive an Ooni Karu 12 Multi-Fuel Outdoor Pizza Oven (estimated retail value: $299). 

   • One (1) entrant across all Sponsor’s stores will receive a $500 Natural Grocers Gift Card (estimated retail value: $500). 

   • One (1) entrant across all Sponsor’s stores will receive a Vitamix Blender (estimated retail value: $380). 

   • Four (4) entrants across all Sponsor’s stores will receive a set of Bose Bluetooth Speakers and a Carrying Case (estimated retail value: $110). 

   • One (1) entrant across all Sponsor’s stores will receive a Hurom H400 Easy Clean Slow Juicer (estimated retail value: $699). 

   • One (1) entrant across all Sponsor’s stores will receive a Cooler with Roar Merchandise (estimated retail value: $500). 

   • One (1) entrant across all Sponsor’s stores will receive an Apple iPad (estimated retail value: $450). 

   • One (1) entrant across all Sponsor’s stores will receive a Longboard Skateboard (estimated retail value: $250). 

   • One (1) entrant across all Sponsor’s stores will receive a KitchenAid Deluxe 4.5 QT Stand Mixer (estimated retail value: $399). 

   • One (1) entrant across all Sponsor’s stores will receive a Chefman Turbofry 4-Quart Air Fryer (estimated retail value: $100). 

   • One (1) entrant across all Sponsor’s stores will receive a One Year’s Supply of Cappello’s (estimated retail value: $500). 

   • Four (4) entrants across all Sponsor’s stores will receive an Insulated Tote Bag estimated retail value: $65). 

   • One (1) entrant across all Sponsor’s stores will receive $500 in Groceries at Natural Grocers (estimated retail value: $500). 

   • One (1) entrant across all Sponsor’s stores will receive a $100 Visa Gift Card (estimated retail value: $100). 

   • Five (5) entrants across all Sponsor’s stores will receive a Cast Iron Skillet, Cutting Board, and Chosen Foods Products (estimated retail value: $125). 

   • One (1) entrant across all Sponsor’s stores will receive a Halfday Paddle Board (estimated retail value: $400). 

   • One (1) entrant across all Sponsor’s stores will receive $500 in Groceries at Natural Grocers (estimated retail value: $500). 

   • Two (2) entrants across all Sponsor’s stores will receive an Attitude Gift Basket (estimated retail value: $105). 

   • One (1) entrant across all Sponsor’s stores will receive a Date Lady Gift Basket (estimated retail value: $200). 

   • One (1) entrant across all Sponsor’s stores will receive a $200 Gift Card & Purely Elizabeth Gift Basket (estimated retail value: $300). 

   • One (1) entrant across all Sponsor’s stores will receive Assorted Preserve Products & a Hoodie (estimated retail value: $120). 

   • One (1) entrant across all Sponsor’s stores will receive a Woodstock Branded Wagon (estimated retail value: $120). 

   • Five (5) entrants across all Sponsor’s stores will receive a $100 Natural Grocers Gift Card (estimated retail value: $100). 

   One (1) entrant across all Sponsor’s stores will receive a (each of the foregoing, a “Runner Up Prize”) 

C.  In-Store Prizes:    In addition, for each participating Sponsor store, the following prizes will be awarded, each to a separate winner: 

• One (1) Cows Save the Planet Book (estimated retail value: $17.95) 

  • One (1) Natural Grocers Drawstring Bag (estimated retail value: $25) 

    • One (1) Natural Grocers Drawstring Bag (estimated retail value: $25) 

    • One (1) Natural Grocers Shoulder Bag (estimated retail value: $25) •       One (1) Natural Grocers Shoulder Bag (estimated retail value: $25) •       One (1) Natural Grocers Shoulder Bag (estimated retail value: $25) •     One (1) Natural Grocers Shoulder Bag (estimated retail value: $25) 

    • One (1) Natural Grocers Shoulder Bag (estimated retail value: $25) 

    • One (1) Natural Grocers Poncho (estimated retail value: $25) 

    • One (1) Natural Grocers $20 Gift Card 

    • One (1) Natural Grocers $70 Gift Card 

    • One (1) Natural Grocers Freezer Bag (estimated retail value: $5.99) 

    • One (1) Bag of Assorted Natural Grocers Brand Products (selected by Sponsor) (estimated retail value: $28.57) 

    • One (1) Beekeeper’s Full Size Product (estimated retail value: $12.35) 

    • One (1) Host Defense Gift Basket (estimated retail value: $174) 

    • One (1) Humble Gift Basket (estimated retail value: $174) 

    • Forty (40) Sovereign Silver Appreciation Gift (estimated retail value: $25.99) 

    • One (1) American Express $25 Gift Card (estimated retail value: $25) 

    • One (1) Boost Oxygen Gift Bag (estimated retail value: $75) 

(each of the foregoing, an “In-Store Prize” the Grand Prize, Runner Up Prizes, and In-Store Prizes, collectively, the “Sweepstakes Prizes” or “prizes”). All Sweepstakes prizes are non-transferable and no substitutions will be made, except as provided at Sponsor’s sole discretion. Winners are responsible for all taxes and fees associated with prize receipt and/or use.  With respect to the Grand Prize, in the event the Mustang is awarded (rather than cash), the Grand Prize winner is responsible for all taxes and fees associated with the Mustang, including without limitation dealer fees, sales tax, title and registration. 

5. Selection of Sweepstakes Prize Winners:  Within a reasonable period following the conclusion of the Sweepstakes Period, Sponsor will randomly select: (i) the winners of the Grand Prize and the Runner Up Prizes from all eligible entries across all participating Sponsor stores, and (ii) the winners of the InStore Prizes from all eligible entries at each participating Sponsor store.  As a condition to receiving the 

Grand Prize, the Peloton Package, and any other prize with an estimated value in excess of $600.00, the potential winner will be required to complete, sign and return, within seven (7) days of the date he/she is notified, an IRS Form W-9 (including the prize winner’s social security number, which will be used only for the purpose of reporting the winner’s prize earnings to the Internal Revenue Service as required by law). Additionally, with respect to the Grand Prize, Peloton Package, Peloton Tread, Longboard, and Paddle Boards, winners must complete, sign and return to sponsor a liability release and waiver within seven days of Sponsor’s request therefor (if requested by Sponsor).  If a potential prize winner fails to complete, sign and return the foregoing within such seven (7) day period, he/she will forfeit the applicable prize and an alternate winner will be selected at random. The selection of the prize winners is final and binding in all matters related to the Sweepstakes. Winners must provide a valid U.S. shipping address within an Eligible State that receives mailings by USPS and overnight courier; the failure to provide such a valid mailing address, or the rejection of attempted delivery at the provided address, may in Sponsor’s sole discretion result in a forfeiture of the prize and a selection of a new winner by Sponsor. ALL POTENTIAL 

SWEEPSTAKES WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE SWEEPSTAKES. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY 

HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.  It is the entrant’s responsibility to ensure that he/she has complied with the conditions contained in these Official Rules.

6. Publicity:  Except where prohibited by law, participation in the Sweepstakes constitutes a winner’s consent in perpetuity to Sponsor’s and its agents’ use of the winner’s name, likeness, photograph, voice, opinions, statements and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration. 

7. General Conditions:  Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Sweepstakes; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person. Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Subject to any governmental approval which may be required, Sponsor reserves the right, without prior notice and at any time, to terminate the Sweepstakes, in whole or in part, or modify or suspend the Sweepstakes in any way, if it determines, in its sole discretion, that the Sweepstakes is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions have destroyed or severely undermined the integrity and/or feasibility of the Sweepstakes. In the event Sponsor is prevented from continuing with the Sweepstakes as contemplated herein by any event beyond its control, or any federal state or local government law, order, or regulation, or order of any court or jurisdiction, the Sponsor shall have the right to modify, extend, suspend or terminate the Sweepstakes. 

8. Release/Limitations of Liability:  Each entrant agrees that Sponsor, its parent company, subsidiaries, and all of their respective directors, officers, employees, representatives and agents (collectively, the “Promotion Entities”):  (i) shall not be responsible or liable for any losses, damages or injuries of any kind resulting from entrant’s participation in the Sweepstakes or any Sweepstakes-related activity, or from entrant’s acceptance, receipt, possession and/or use or misuse of any prize or participation in any prize-related activity and (ii) have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose.  By winning a prize, each winner agrees to release and hold harmless the Promotion Entities from and against any claim or cause of action, including, but not limited to, personal injury, death or damage to or loss of property, including direct, indirect, incidental, consequential or punitive damages arising, in whole or in part, out of such winner’s participation in the Sweepstakes or such winner’s receipt, use or misuse of any prize. Sponsor reserves the right in its sole discretion to cancel, modify or suspend this Sweepstakes at any time, with or without notice, for any reason or no reason, and Sponsor disclaims all liability in connection with such cancellation, modification or suspension. 

9. Disputes:  Except where prohibited by law, each entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate state or federal courts in Denver, Colorado and hereby submit to the jurisdiction of such courts; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorneys’ fees; and (iii) under no circumstances will any entrant be permitted to obtain awards for, and each entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules (whether of the State of Colorado or any other jurisdiction). 

10. Precedence. In the event of any conflict with any Sweepstakes details contained in these Official Rules and Sweepstakes details contained in other Sweepstakes materials (including, without limitation, any point of sale, online or print advertising), the details of the Sweepstakes as set forth in these Official Rules shall prevail. 

11. Winners List/Official Rules: To obtain a list of the Sweepstakes Prize winners or a copy of these Official Rules, send a self-addressed stamped envelope to Sponsor at the address provided below.  All such requests must be received within ninety (90) days after the Sweepstakes Period, or such period permitted by applicable law, if longer. Please allow up to ten (10) business days for Sponsor to process your request. Where required by law, residents may omit return postage with Official Rules requests. 

12. Sponsor:  Vitamin Cottage Natural Food Markets, Inc., 12612 West Alameda Parkway, Lakewood, Colorado 80228. 

NO PURCHASE OR PAYMENT NECESSARY.  A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.

1.         Eligibility:  The Natural Grocers 2025 Count the Disco Balls Contest (the “Contest”) is open only to legal residents of the following states who are 18 years old or older at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming (each such state, an “Eligible State”). Employees of Vitamin Cottage Natural Food Markets, Inc. (“Sponsor”) and its parent, affiliates and subsidiaries, and the immediate family (spouses, parents, siblings and children) and household members of such employees, are not eligible. VOID WHERE PROHIBITED BY LAW. Subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and the decisions of Sponsor, which are final and binding in all matters related to the Contest.  Winning a prize is contingent upon fulfilling all requirements set forth herein.

2.         Timing:  The Contest begins on August 8, 2025 and ends on September 6, 2025 (the “Contest Period”).

3.         How to Enter:  Entrants will be able to enter the Contest by submitting an entry form at a participating Natural Grocers store during the Contest Period. The only permissible entry form is the entry form found in the print version of the AUGUST 2025 edition of Sponsor’s Health Hotline^® magazine (SUCH VERSION, the “health hotline”). There is a maximum of one (1) entry per person during the Contest Period. 

4.         Contest Prize: One (1) entrant across all Sponsor’s participating stores will receive a prize consisting of one (1) $500 Natural Grocers Gift Card (the “Contest Prize” or the “prize”).  The Contest Prize is non-transferable and no substitutions will be made, except as provided at Sponsor’s sole discretion. The Contest Prize winner is responsible for all taxes and fees associated with receipt and/or use.

The odds of winning the prize depend on the total number of eligible entries received during the Contest Period. See Section 5 below for additional eligibility requirements.

5.         Selection of Contest Prize Winner:  Within a reasonable period following the end of the Contest Period, Sponsor will randomly select one (1) Contest Prize winner from all eligible entries across all participating Sponsor stores. To be eligible to win a Prize, the entry form submitted by the winner must correctly state the number of DISCO BALL images appearing in the Health Hotline . In the event no entry correctly states the number of disco ball images appearing in the Health Hotline, Sponsor will randomly select the prize winner from all valid entries closest to the actual number. The Contest Prize winner will be notified by telephone or email within a reasonable period following their selection by Sponsor. Within seven (7) days after such notification, the Contest Prize winner must pick up their prize at the Sponsor store at which such winner submitted their entry form, in person, during normal business hours, at a specific time to be coordinated by Sponsor and such winner. If the Contest Prize winner fails to claim their prize within such seven (7) day period, their prize will be forfeited and an alternate Contest prize winner will be selected at random. The selection of the prize winner is final and binding in all matters related to the Contest. ALL POTENTIAL CONTEST WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST.  AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE CONTEST SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.  It is the entrant’s responsibility to ensure that he/she has complied with the conditions contained in these Official Rules. 

6.         Publicity:  Except where prohibited by law, participation in the Contest constitutes a winner’s consent in perpetuity to Sponsor’s and its agents’ use of the winner’s name, likeness, photograph, voice, opinions, statements and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

7.         General Conditions:  Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Contest; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Contest, or to annoy, abuse, threaten or harass any other person. Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Subject to any governmental approval which may be required, Sponsor reserves the right, without prior notice and at any time, to terminate the Contest, in whole or in part, or modify or suspend the Contest in any way, if it determines, in its sole discretion, that the Contest is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions have destroyed or severely undermined the integrity and/or feasibility of the Contest. In the event Sponsor is prevented from continuing with the Contest as contemplated herein by any event beyond its control, or any federal state or local government law, order, or regulation, or order of any court or jurisdiction, Sponsor shall have the right to modify, extend, suspend or terminate the Contest.

8.         Release/Limitations of Liability:  Each entrant agrees that Sponsor, its parent company, subsidiaries, and all of their respective directors, officers, employees, representatives and agents (collectively, the “Promotion Entities”): (i) shall not be responsible or liable for any losses, damages or injuries of any kind resulting from entrant’s participation in the Contest or any Contest-related activity, or from entrant’s acceptance, receipt, possession and/or use or misuse of any prize or participation in any prize-related activity and (ii) have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose.  By winning a prize, each winner agrees to release and hold harmless the Promotion Entities from and against any claim or cause of action, including, but not limited to, personal injury, death or damage to or loss of property, including direct, indirect, incidental, consequential or punitive damages arising, in whole or in part, out of such winner’s participation in the Contest or such winner’s receipt, use or misuse of any prize. Sponsor reserves the right in its sole discretion to cancel, modify or suspend this Contest at any time, with or without notice, for any reason or no reason, and Sponsor disclaims all liability in connection with such cancellation, modification or suspension. 

9.         Disputes:  Except where prohibited by law, each entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with the Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate state or federal courts in Denver, Colorado and hereby submit to the jurisdiction of such courts; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Contest, but in no event attorneys’ fees; and (iii) under no circumstances will any entrant be permitted to obtain awards for, and each entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules (whether of the State of Colorado or any other jurisdiction).

10.       Precedence. In the event of any conflict with any Contest details contained in these Official Rules and Contest details contained in other Contest materials (including, without limitation, any point of sale, online or print advertising), the details of the Contest as set forth in these Official Rules shall prevail.

11.       Winners List/Official Rules: To obtain a listing of the Contest Prize winner or a copy of these Official Rules, send a self-addressed stamped envelope to Sponsor at the address provided below.  All such requests must be received within ninety (90) days after the Contest Period, or such period permitted by applicable law, if longer. Please allow up to ten (10) business days for Sponsor to process your request. Where required by law, residents may omit return postage with Official Rules requests.

12.       Sponsor:  Vitamin Cottage Natural Food Markets, Inc., 12612 West Alameda Parkway, Lakewood, Colorado 80228.

NO PURCHASE OR PAYMENT NECESSARY.  A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.

1.         Eligibility:  The Natural Grocers 2025 Splash into Savings {N}power Member Spend and Win Sweepstakes (the “Sweepstakes”) is open only to legal residents of the following states who are members of the Natural Grocers {N}power customer loyalty program and are at least 18 years old at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming (each, an “Eligible State”). Employees of Vitamin Cottage Natural Food Markets, Inc. (“Sponsor”) and its parent, affiliates and subsidiaries, and the immediate family (spouses, parents, siblings and children) and household members of such employees, are not eligible. VOID WHERE PROHIBITED BY LAW.  Subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and the decisions of the Sponsor, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2.         Timing:  The Sweepstakes begin on July 1, 2025 and end on July 31, 2025 (the “Sweepstakes Period”).

3.         How to Enter:  To enter the Sweepstakes, an entrant must be a member of Sponsor’s {N}power customer loyalty program, which can be joined at no cost at www.naturalgrocers.com/join. Entrants will be able to enter the Sweepstakes by either of the following two (2) methods:

1. Each Qualifying Transaction (as defined herein) made by an {N}power member during the Sweepstakes Period will automatically count as a separate entry in the Sweepstakes by that {N}power member. Entrants are limited to a maximum of ten (10) Qualifying Transactions per day per {N}power member for this method of entry; or

2. {N}power members may complete and submit an entry form online at www. naturalgrocers.com/win-summer-cooler-and-trip during the Sweepstakes Period. Entrants are limited to a maximum of ten (10) online entries per day per {N}power member for this method of entry. Entrants may not use an agency or automated system to enter.

As used herein, a “Qualifying Transaction” shall mean the in-store customer purchase of One Hundred Dollars ($100) or more at a participating Sponsor store during the Sweepstakes Period. 

4.         Sweepstakes Prizes:  Sweepstakes prizes will be awarded as follows:

• Grand Prize. One (1) entrant across all of Sponsor’s participating stores will receive a grand prize consisting of, at Sponsor’s sole and absolute discretion, either (i) a trip to Lake Tahoe (Incline Village, Nevada) with hotel accommodations for two guests for three (3) nights, including domestic air travel to Nevada and resort credits for the stay (maximum total value of such package: $2,500.00); or (ii) $2,500.00 in cash (such prize, the “Grand Prize”). 

• Runner Up Prizes. At each participating Sponsor store, one (1) entrant will receive a prize consisting of one (1) $50 Natural Grocers gift card (equal to the price of one (1) Natural Grocers cooler bag and beverages, plus tax) (each such prize, a “Runner Up Prize”).   

(the Grand Prize and Runner Up Prizes may hereafter be referred to as a “Sweepstakes Prize” or “prize”). Sweepstakes Prizes are non-transferable and no substitutions will be made, except as provided at Sponsor’s sole discretion. Winners are responsible for all taxes and fees associated with prize receipt and/or use. The odds of winning a Sweepstakes Prize depend on the total number of eligible entries received.

5.         Selection of Sweepstakes Prize Winners:  Within a reasonable period following the conclusion of the Sweepstakes Period, Sponsor will randomly select: one (1) total Grand Prize winner from all eligible entrants across all of Sponsor’s participating stores; and one (1) Runner Up Prize winner for each participating Sponsor store from all eligible entries for each such store. Thereafter, Sponsor will notify the selected Grand Prize winner that they are a potential Grand Prize winner. As a condition to receiving the Grand Prize, the potential winner must complete, sign and return, within seven (7) days of the date he/she is notified, an IRS Form W-9 (including the prize winner’s social security number, which will be used only for the purpose of reporting the winner’s prize earnings to the Internal Revenue Service as required by law). Additionally, the potential Grand Prize winner must provide a valid U.S. shipping address within an Eligible State that receives mailings by USPS and overnight courier; the failure to provide such a valid mailing address, or the rejection of attempted delivery of the Grand Prize at the provided address, may in Sponsor’s sole discretion result in a forfeiture of the prize and a selection of a new winner by Sponsor. Sponsor will notify each Runner Up Prize winner that their Runner Up Prize is available for pick up at the store at/for which the Runner Up Prize winner submitted his/her entry. Each Runner Up Prize winner must pick up their Runner Up Prize in person at such store within thirty (30) days after such notification; should they fail to do so they will forfeit their prize and an alternate winner will be selected at random. The selection of the Prize winners is final and binding in all matters related to the Sweepstakes. ALL POTENTIAL SWEEPSTAKES WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE SWEEPSTAKES. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.  It is the entrant’s responsibility to ensure that he/she has complied with the conditions contained in these Official Rules. 

6.         Publicity:  Except where prohibited by law, participation in the Sweepstakes constitutes a winner’s consent in perpetuity to Sponsor’s and its agents’ use of the winner’s name, likeness, photograph, voice, opinions, statements and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

7.         General Conditions:  Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Sweepstakes; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person. Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Subject to any governmental approval which may be required, Sponsor reserves the right, without prior notice and at any time, to terminate the Sweepstakes, in whole or in part, or modify or suspend the Sweepstakes in any way, if it determines, in its sole discretion, that the Sweepstakes is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions have destroyed or severely undermined the integrity and/or feasibility of the Sweepstakes. In the event Sponsor is prevented from continuing with the Sweepstakes as contemplated herein by any event beyond its control, or any federal state or local government law, order, or regulation, or order of any court or jurisdiction, the Sponsor shall have the right to modify, extend, suspend or terminate the Sweepstakes.

8.         Release/Limitations of Liability:  Each entrant agrees that Sponsor, its parent company, subsidiaries, and all of their respective directors, officers, employees, representatives and agents (collectively, the “Promotion Entities”):  (i) shall not be responsible or liable for any losses, damages or injuries of any kind resulting from entrant’s participation in the Sweepstakes or any Sweepstakes-related activity, or from entrant’s acceptance, receipt, possession and/or use or misuse of any prize or participation in any prize-related activity and (ii) have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose.  By winning a prize, each winner agrees to release and hold harmless the Promotion Entities from and against any claim or cause of action, including, but not limited to, personal injury, death or damage to or loss of property, including direct, indirect, incidental, consequential or punitive damages arising, in whole or in part, out of such winner’s participation in the Sweepstakes or such winner’s receipt, useor misuse of any prize. Sponsor reserves the right in its sole discretion to cancel, modify or suspend this Sweepstakes at any time, with or without notice, for any reason or no reason, and Sponsor disclaims all liability in connection with such cancellation, modification or suspension. 

9.         Disputes:  Except where prohibited by law, each entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate state or federal courts in Denver, Colorado and hereby submit to the jurisdiction of such courts; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorneys’ fees; and (iii) under no circumstances will any entrant be permitted to obtain awards for, and each entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules (whether of the State of Colorado or any other jurisdiction).

10.       Precedence. In the event of any conflict with any Sweepstakes details contained in these Official Rules and Sweepstakes details contained in other Sweepstakes materials (including, without limitation, any point of sale, online or print advertising), the details of the Sweepstakes as set forth in these Official Rules shall prevail.

11.       Winners List/Official Rules: To obtain a list of the Sweepstakes Prize winners or a copy of these Official Rules, send a self-addressed stamped envelope to Sponsor at the address provided below.  All such requests must be received within ninety (90) days after the Sweepstakes Period, or such period permitted by applicable law, if longer. Please allow up to ten (10) business days for Sponsor to process your request. Where required by law, residents may omit return postage with Official Rules requests.

12.       Sponsor:  Vitamin Cottage Natural Food Markets, Inc., 12612 West Alameda Parkway, Lakewood, Colorado 80228.