Grocery Product Criteria

If you have a product that you think would be a good fit for Natural Grocers, and it can be eaten or sipped, then you’ve found the right place!

We look forward to learning more about your food or beverage products, and to consider them for potential placement in our stores, whether they are new products from larger national or regional brands, or local brands and products that can be carried at individual store locations. Please note: We are unable to approve any products sold via multi-level or independent distribution business models.

Review Process

The New Products Approval Committee will evaluate your product(s) and the ingredients to ensure they pass our Grocery Standards. Please review the list of Things We Won’t Carry and Why prior to submitting to Natural Grocers. If your products are in line with our quality standards, please follow the product submission button below.

Please do keep in mind that new items are reviewed monthly, and it may take a few weeks before you receive an update after your live samples have been sent for review.


Some Other Important Information

Things We Won’t Carry and Why

Review our dynamic list of the most problematic ingredients that include explanations of why we won’t carry them.


Unless they are certified organic, if your ingredients include corn, canola, soy, beet sugar, etc., we will ask about a non-GMO certification because these crops are often genetically modified.