Letter From the Iselys - October 2023

"Always watch where you are going. Otherwise, you may step on a piece of the Forest that was left out by mistake."

–Winnie the Pooh


Image of wooden bridge in a forest


Hello Neighbors, and a happy October to you! It’s hard to believe fall is already upon us and that the sweet holiday chaos looms just around the corner. If you’re a tad befuddled, too, join us for a moment of inspiration with Winnie the Pooh.

In our home state of Colorado, it’s primetime in the woods, with the aspens decked out in their autumn glory. As the crisp air and breathtaking beauty fill our senses, it nourishes that sense of wonder we hope still lives inside us all. And it makes the lovable Pooh Bear’s words something to consider—let’s watch where we’re going so as not to tread so heavily on the Forest, shall we?

It's not a perfect world; we know this. Plastic still abounds. Organic can feel expensive. And people have questions about the differences between authenticity and marketing, especially when it comes to callouts like free range and pasture raised. But here’s what we can say for sure—we’d rather do our imperfect best than nothing at all. That’s what our mother taught us.

We know that every day our choices make an impact, for better or worse, on the Forest and all our magical, essential, imperiled ecosystems. So, we’ll continue to sell only 100% organic produce, 100% pasture-based dairy, and 100% humanely and sustainably raised meat and seafood. Our bulk selections will always be 100% non-GMO (and mostly organic), and our “Things We Don’t Carry and Why” list will continue to evolve so that we can keep the ingredients that are harmful to your health and the planet’s off our shelves.

We hope that wherever you are this month you find a moment to breathe in the beauty of the fall season. And, perhaps, to find your own Hundred Acre Wood, where you can press pause on life and let the whimsy that is your version of the forest hold you in a warm embrace.

Talk to you soon! We're so happy you're here.
The Isely Family