Supplement Product Criteria

Thanks for your interest in a partnership with Natural Grocers! Before we officially review your products for possible placement in our stores, we need to make sure that your product meets our Dietary Supplement Standards. You will need to complete a review package, which includes live samples to be shipped to the address below. Additionally, submit the electronic forms posted below along with supporting documentation.


Before proceeding with a submittal please note:

  1. Please take a look at the Supplement Ingredients We Won’t Sell and Why page. We are unable to review any product containing these ingredients.
  2. Products from multi-level marketing or independent distributors will not be approved.


Please send a physical sample of the product with finalized labeling with a live product in the sample.  We use this to examine ingredients, product label and possibly flavor, smell, and effect.  In addition, ensuring we have the final sample allows us to accurately set-up the product correctly in our POS system if approved in the future.

Samples should be sent to:

Attn: Supplement Review Natural Grocers 4403 Table Mountain Drive, Ste. A Golden, CO 80403

Electronic Forms section:

Please review the below list of forms and documents we need to have submitted accurately and completely as a part of your submittal package. All forms and associated documents need to be submitted electronically to:

Vitamins Mailbox [email protected]

Existing Vendor submittal packet:

  • Please submit live product and new item form as specified above.
  • Any line extensions, changes to product formulas, reinstatement of previously discontinued products etc. must be submitted as new products for consideration. They are not automatically approved.
  • Please give suggestions of slow-selling product within your line to potentially be discontinued for placement of new product.

For both New and Existing Vendors: Failure to provide requested forms, tests, and samples will mean automatic non-approval of products or line. Please make sure that your submittal includes all forms and tests requested.

New Vendor Submittal packet:

  • Quality Questionnaire: One questionnaire per brand to be submitted is needed. If brands are produced via contract manufacturer one questionnaire per manufacturer is needed. Please specify which brands are made by each manufacturer.
  • A New product submittal form should be completely filled out for each item and submitted.
    • Note any special pricing and return information on this form and in the body of your email (Hint: We appreciate the best pricing so we can provide affordable health options to our consumers. We also provide our customers with a 100% return policy and look for the same from our vendor-partners).
    • Note your purchase supply options including any distributors and the order numbers for each item at each distributor (multi-level or independent distributors will not be approved).
  • A certificate of liability insurance for direct purchase products with Vitamin Cottage Natural Food Markets Inc. dba Natural Grocers by Vitamin Cottage as the certificate holder and at least $2 Million aggregate (If approved, this will need to be updated annually).”  **At this time NGVC does not need to be listed on a COI.  A copy of a current COI would be suitable.
  • A marketing plan including national advertising or co-op dollars available.
  • If the product contains ingredients that are not commonly recognized, please submit information about the ingredient(s) including any supporting clinical trial summaries.
  • Supporting documentation regarding your Supplier Verification Program.
  • Provide quality supporting documentation in your email submittal package for each of the following circumstances.
    • Finished product: A Finished Product Analysis (final product Certificate of Analysis) for all products from a third party source or from an onsite lab.
    • Chinese ingredients: Include an example of one of your raw material retest certificate of analysis for any ingredient originally sourced from China including any routinely performed test.
    • Marine Oils: A retest certificate for any Marine oil products showing heavy metal and PCB/Dioxin testing and country of origin.
    • Ginger: retest certificate of analysis for pesticides and in particular Aldicarb.

Next Step - Click on these links to download*; then review, complete and return these forms per the instructions on each document:

Supplement Quality Questionnaire. (Word file)

Supplement Criteria document. (Word file)

New Supplement approval Form. (Excel file)

Note: Please note that some of these files may take up to a minute to download, please be patient.