Body Care Criteria & Instructions

ALERT: We are halting product submissions for the next month. Please do not submit any new products until further notice.

Thank you for your interest in partnering with Natural Grocers! In today’s competitive retail arena we take great care to make the best choices among new products. We always welcome new product submissions and we do carefully consider each one. Click here for more information on our Body Care Standards. 

We know your time is valuable. In order to conserve time and resources, please review the following criteria prior to submitting your product:


For consideration, submissions must complete both of the following:


1. Full-size retail product samples with UPCs and full ingredients printed on the label or packaging received to the below address. Please include contact information inside the shipment.

    Purchasing Dept, Body Care
    Natural Grocers
    4403 Table Mountain Drive, Ste. A
    Golden, CO 80403


2. Electronic version of the Body Care New Product Submission Form (Excel format) sent to [email protected] with all applicable tabs completed. Please submit one form per brand, not one form per product.

Please review all tabs on New Product form for additional information.

Both the form and product samples must be received for product consideration.


Prior to submitting products, please consult the list of ingredients we cannot approve here; any submission containing ingredients on this list will be automatically declined.


Our ingredient standards are constantly evolving; we reserve the right to decline ingredients not yet specified on the list.

Additional Notes:


Ongoing discounts for a product will be passed along to the consumer resulting in a lower retail. It is our standard policy to price below MSRP.


We do not accept multi-level products, or products from independent distributors.


Any line extensions, changes to product formulas, reinstatement of previously discontinued products etc. must be submitted as new products for consideration. They are not automatically approved.


For all new products approved by Natural Grocers, sales reps/brokers must give equal number of suggestions of products within their lines to be discontinued by Natural Grocers. These products can be special ordered for customers but must be removed from our shelves. Product discontinuation will be at the discretion of Natural Grocers.


We have a 100% return policy for our customers and it is absolutely necessary to have the same from our vendors. Failure to provide a 100% customer return policy may result in non-approval of your product.


Failure to provide a completed New Product Submission Form and live product samples with registered UPCs and current ingredients may result in an automatic decline of your submission.

Click on the link below to download the Body Care New Product Form:

Download the Body Care New Product Submission Form (Excel spreadsheet)