Grandmothered & Limited Ingredients

As new research becomes available, an ingredient that might not have been considered problematic may now be an ingredient of concern or unacceptable.

Depending on the degree of concern, we will either immediately remove it from a sale, or we will 'grandmother in' the ingredient and allow products containing it to remain on the shelf while we encourage vendors to reformulate. Our underlying philosophy is that food should come from real sources and undergo as few modifications as possible. We work rigorously to keep our food as clean and as simple as we can.

  • Agave
  • Caffeine—added to products to either boost their caffeine content or to have a stimulant effect
  • Carrageenan
  • Encapsulated acids (citric, lactic, etc.)
  • Fructose
  • GMOs
  • Methylcellulose
  • Modified food starches—modified corn starch, tapioca starch, potato starch, wheat starch, etc. 
  • Mono- and diglycerides
  • Natural flavors
  • Titanium dioxide
  • Agave--Added as a Sweetener
  • Caffeine or stimulant herbs added to boost caffeine content or have a stimulant effect
  • Guarana
  • Kola nut
  • Mono- and diglycerides
  • Parabens
  • Polysorbates (10, 20, 30, 40, 60, 80, etc.)
  • Talc (magnesium silicate)
  • Titanium dioxide
  • Undecylenic acid
  • Phenoxyethanol
  • Titanium dioxide in lip and oral care products
  • Undecylenic acid