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According to recent data, the U.S. skincare products market generated nearly $25 billion in 2025 and is expected to grow around three percent annually.1 The numbers don’t lie—healthy, glowing skin is in. But while many people focus on expensive creams, serums, facials, and complicated routines, skin health often comes down to ingredient quality.
Evidence of a perfect, hot summer afternoon: sun-kissed cheeks and shoulders and sticky fingers from what tasted like the world’s most refreshing slice of cool watermelon in the heat of peak summer. There is simply nothing like it!
While this column often investigates the dark side of conventional agriculture and similar topics, this month we'd like to turn the spotlight on positive happenings at a handful of planet- and people-focused organizations. The small actions of a few people who care equal big wins for planet Earth!
When it comes to aging, we’re no longer just thinking about how long we can live, but how long we can live in good health. Part of this includes keeping our brains sharp and strengthening our resilience against developing neurodegenerative diseases like Alzheimer’s and dementia.
You’re a bowlful of cherries, dark red and glossy, begging to be savored. You’re a honeyed slice of nectarine, rough patches on the skin, sweetness lingering on our tongues. You’re watermelon juice dripping down our chins, as we congratulate ourselves on our perfect pick!
It’s called the “silent killer” because it has no overt symptoms, which leaves many people unaware they have it. Hypertension—high blood pressure—is a serious and common condition, with recent data reporting that nearly half of U.S.
You’ve heard of inflammation, but have you heard of “inflammaging?” The term was first coined in 2000 and is defined as “chronic, low-grade, systemic inflammation that increases with age, even in the absence of overt infection or disease.” It is a side effect of modern-day life that affects the health of the whole body, particularly immune function and disease susceptibility (it is well-establi
Since time immemorial human lives have been deeply entangled with the lives of mushrooms. Throughout our shared history, mushrooms have been a nutritious food source, a source of medicine, a fire source, and more. In 1991, the 5,000-year-old mummy of a hunter-gatherer was found perfectly preserved in the ice atop the Italian Alps. What was this mummy carrying with him? Mushrooms, of course!
“Forever chemicals,” a tenacious group of chemicals—per- and polyfluoroalkyl substances, or PFAS—are quietly increasing as active ingredients in pesticides, creating another avenue for consumer exposure through contaminated soil, crops, and drinking water.1 2
Sugar consumption is increasingly being recognized as a risk factor for a variety of health issues, and new research has found that sugar consumption in the first two years of life may put you at risk for cardiovascular disease later in life.
It’s summertime, and the Dad Jokes come easy (here’s looking at you Father’s Day!), and we believe the healthy living should too! So, how about we get barefoot in the grass and watch the clouds drift by, while counting the ways we help make good4u™ summertime fun an easy choice.
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