Natural Grocers' Nutrition Education team, consisting of health and wellness experts ranging from Registered Dietitians to Certified Natural Foods Chefs, collaborated with our purchasing and analytics team to study consumer shopping preferences and the latest research to predict these rising and shifting trends for 2024. Give one or more of these a try and see what works for you in 2024!

Navigating through the ocean of dietary supplements online reveals a disconcerting undertow of counterfeit products, even amidst the seemingly safe harbors of widely trusted platforms like Amazon.com.

Dear January,

It's nice to see you, looking as fresh as ever! But we have a small bone to pick with you. It's about how you always come in strong—so optimistic and full of promises. Anything dragging us down is "so last year," you say. It's time for the "new you," you assure us. Don't be afraid of "resolutions," you chant, because this time, it will be different.

The right food and supplements can be brain changers

“You are what you eat.” Some variation of this phrase has been around since the 1800s¹ and we’ve all heard it countless times, but there’s a reason for its longevity: it’s true!

“Hit the road, plaque, and don’t you come back no more, no more, no more, no more!” Saying farewell to oral onslaughts like plaque, harmful bacteria, and gum inflammation is necessary for good oral health, but may also be the key to achieving optimal whole-body health.

Oats have a reputation for being, well… a little boring. Humble as they may be though, humans have a love for oats. From oatmeal to oat milk, cookies, oat baths, and cereals, savory or sweet, oats will be there. Perhaps one of our most diverse and ubiquitous foods, this whole grain brings a nutritious and satiating goodness to our diets.

In November, we like to imagine that we’re all spending the month in cozy sweaters, planning our fourth Thursday menus next to a crackling fire. We dream of weather that is mostly fall sunshine, but just crisp enough to make those sweaters justifiable. And we hope it’s punctuated by moments of contemplative gray, during which we have plenty of time to sink into a comfy chair with a book.

As we prepare to close the chapter of another year, it’s easy to define it by the bad things that happened, so instead, let’s bid 2023 farewell celebrating positive works in progress. Here are three stories of individuals and communities working together to seed hope and healing for people and the planet.

How to best support yourself and your growing baby through diet & nutrition

One of the hardest jobs the human body has is growing another human. As beautiful and wondrous as the idea of pregnancy is, it takes a toll on the body.